How Kate Hudson’s Fabletics Has Redefined Online Retail

If you ask Kate Hudson about her passion in life, she’ll tell you that she’s an actress above all else. Still, Hudson has managed to turn her start-up into a world-renowned brand that’s currently worth about $235 million. By turning Fabletics, her athleisure brand that began as an internet-based subscription service, into a fashion empire, the actress has demonstrated that she’s as competent as a businesswoman as she is a movie star.

 

The success of Fabletics is the result of Hudson’s devotion to understanding the modern consumer. For one thing, the brand started out following the subscription service model. For a small monthly fee, customers receive a complete workout outfit that is catered to their unique tastes. This eliminates the need for customers to spend hours searching through a lengthy online catalog in order to pick out an item that suits their individual style. In today’s fast-paced society, modern consumers appreciate this convenient approach to shopping for clothes.

 

Hudson has also proven that she knows how to market to the millennial generation. Statistics show that today’s millennial consumers are significantly more likely to purchase from a brand if they see positive reviews. Hudson has found a way to feature the brand’s massive list of positive reviews as a marketing strategy.

 

Perhaps, companies like Yelp and Google are responsible for this shift in how millennials determine whether or not a product is worth their money. For example, studies show that more restaurant diners check online reviews before settling on a place to eat than ever before. This same principle applies to retail. However, few businesses have found a way to use this to their advantage. Hudson, on the other hand, has used Fabletics’ positive reviews to boost revenue and increase traffic. In addition to encouraging customers to leave reviews, she proudly displays positive reviews on the brand’s various social media pages.

 

While fashion experts are declaring that the athleisure trend is over, Fabletics continues to grow in revenue. This is partly because of the value of Fabletics apparel. Items featured on the brand’s website are incredibly affordable while exceptional in quality. However, it can’t be denied that Hudson’s persona helps boost sales. Her social media presence has proven that her likability makes her the perfect face for a retail brand.

 

Hudson’s business partners can’t stop singing her praises. She has been heavily involved in the brand’s daily operations since day one. Hudson herself is credited as the innovator of the brand’s most successful marketing strategies. The actress even spends time overseeing the designing process of the brand’s apparel items, ensuring that every item is both stylish and high in quality. Her own affinity to athletic apparel, as demonstrated on her enormously popular Instagram account, guarantees that the design process is always fresh and exciting for her.

 

Although Hudson considers herself an actress first, her business savvy proves that she’s got quite a few tricks up her sleeve. Fabletics has grown by over 200 percent since its 2013 launch while other athletic apparel brands are losing steam. Clearly, she’s a natural entrepreneur who is transforming the way that we approach online retail.

Nathaniel Ru

During a Wharton Marketing Conference, Ru narrated the establishment of Sweetgreen company. It was due to the challenge of identifying a fun, easy and healthy place for their meals while in Washington, Georgetown University. The solution to Nathaniel Ru and his friends trouble laid on M street in a 560 square foot tavern at the center of the downtown site.

Journey to Establishment

They identified a tavern space within the M street that belonged to the same landlord who owned an apartment around the place Ru and his friends resided. They approached the property-owner and explained their intentions. At the moment the young entrepreneurs had prepared a business plan, but the landlord advised them to consult more and present a real projection. She was a mentor to the young college seniors, and they are grateful for the input.

Business Expansion

Sweetgreen has several stores in New York, Boston, Washington, and Philadelphia. With all ingredients supplied by the local agriculturalists, Sweetgreen provides fresh and healthy food. Learn more about Nathaniel Ru: http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/

The head of digital marketing Theresa Dold emphasizes that Sweetgreen was established with a purpose. Besides the provision of salad, the firm has an excellent juice line. Also, it does not only offer food but also focus on being sexy, social, local and smart.

All the Sweetgreen stores must uphold the company core values and provide services to the community around. Through the firm long-term plans and actions, they managed to be a lifestyle brand. Sweetgreen aims at making an impact. The company way of trading is offering the best to win referrals, and that’s how they attract growth.

Embracing Technology

Sweetgreen has implemented a mobile payment app, which enables customers to make payments at the counter. Clients can also transact through credit cards or cash.

However, paying through the mobile app earns the customer points renewed after accumulating to $100. One can use them to enroll in the Sweetgreen school program that educates individuals on healthy eating.

About Nathaniel Ru

Nathaniel Ru the co-founders of Sweetgreen, a high-grade salad company with over 40 restaurants featured among the front-runners in food and wine industry.

The trio founders of Sweetgreen Nathaniel Ru, Nicolas Jamme, and Jonathan Neman worked together to transform the food industry. According to Ru, the existence of Sweetgreen is to feed clients better. Ru advice to young entrepreneurs is to make sure they focus on developing something that is superior to themselves. Aiming higher allows businesses to stand firm even when faced with challenges.

Ru focuses on decentralizing Sweetgreen operations to avoid reliance on the head offices. He plans to distribute the company policy. Decentralization will ease headquarters operations and enable it to concentrate more on issues that affect the company owners.

They will be able to focus better on the company development plans. The entrepreneur is also a vital speaker at most business conferences. RU values trust and human connection and make sure his business gets furnished with the newest technology.