During a Wharton Marketing Conference, Ru narrated the establishment of Sweetgreen company. It was due to the challenge of identifying a fun, easy and healthy place for their meals while in Washington, Georgetown University. The solution to Nathaniel Ru and his friends trouble laid on M street in a 560 square foot tavern at the center of the downtown site.
Journey to Establishment
They identified a tavern space within the M street that belonged to the same landlord who owned an apartment around the place Ru and his friends resided. They approached the property-owner and explained their intentions. At the moment the young entrepreneurs had prepared a business plan, but the landlord advised them to consult more and present a real projection. She was a mentor to the young college seniors, and they are grateful for the input.
Sweetgreen has several stores in New York, Boston, Washington, and Philadelphia. With all ingredients supplied by the local agriculturalists, Sweetgreen provides fresh and healthy food. Learn more about Nathaniel Ru: http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/
The head of digital marketing Theresa Dold emphasizes that Sweetgreen was established with a purpose. Besides the provision of salad, the firm has an excellent juice line. Also, it does not only offer food but also focus on being sexy, social, local and smart.
All the Sweetgreen stores must uphold the company core values and provide services to the community around. Through the firm long-term plans and actions, they managed to be a lifestyle brand. Sweetgreen aims at making an impact. The company way of trading is offering the best to win referrals, and that’s how they attract growth.
Sweetgreen has implemented a mobile payment app, which enables customers to make payments at the counter. Clients can also transact through credit cards or cash.
However, paying through the mobile app earns the customer points renewed after accumulating to $100. One can use them to enroll in the Sweetgreen school program that educates individuals on healthy eating.
About Nathaniel Ru
Nathaniel Ru the co-founders of Sweetgreen, a high-grade salad company with over 40 restaurants featured among the front-runners in food and wine industry.
The trio founders of Sweetgreen Nathaniel Ru, Nicolas Jamme, and Jonathan Neman worked together to transform the food industry. According to Ru, the existence of Sweetgreen is to feed clients better. Ru advice to young entrepreneurs is to make sure they focus on developing something that is superior to themselves. Aiming higher allows businesses to stand firm even when faced with challenges.
Ru focuses on decentralizing Sweetgreen operations to avoid reliance on the head offices. He plans to distribute the company policy. Decentralization will ease headquarters operations and enable it to concentrate more on issues that affect the company owners.
They will be able to focus better on the company development plans. The entrepreneur is also a vital speaker at most business conferences. RU values trust and human connection and make sure his business gets furnished with the newest technology.