Starting at Fabletics and Proceeding to Other Brands

One thing that people do when they shop for something is that they do research. For instance, people that are looking for clothing such as active wear are very likely to run into Fabletics. When they find a brand that they are interested in, then they are going to read about it and learn all they can so that they can know whether or not it is a brand worth shopping at. Among the things customers will learn about a brand is what it is connected to. They will also look at the quality of the different brands.

 

One thing that is common in fashion is that brands are going to be connected with one another. As a matter of fact, there are brands that are connected to a large company. Each of the brands share some of the same goals as the company that it is connected to. For instance, Fabletics is one of the brands connected to TechStyle Group. The goal of the group is to change the fashion industry towards something that is healthier and more inclusive. One thing that people see about the fashion industry is that it is filled with a lot of problems such as size limits and restrictions.

 

One thing that Fabletics is doing in order to correct this is to encourage its members to be authentic and go after what they really want. People are slowly learning to not pay too much attention to what other people think. Fabletics is a brand that is built on uniqueness. Therefore, people who are judgmental need not apply. There are tons of customers that can benefit from a diversity of styles. Fabletics makes it so that the customers can look forward to shopping with the company in order to find something that they like and that impresses others.

 

Fabletics is doing something that no other company is doing. Even Amazon is being outdone by Fabletics because of the individualistic approach of the online fashion retailer. Fabletics has a lot of special ways for members to save money on the items they are looking at to wear to a work out as well as in other aspects of their lives.

How Kate Hudson’s Fabletics Has Redefined Online Retail

If you ask Kate Hudson about her passion in life, she’ll tell you that she’s an actress above all else. Still, Hudson has managed to turn her start-up into a world-renowned brand that’s currently worth about $235 million. By turning Fabletics, her athleisure brand that began as an internet-based subscription service, into a fashion empire, the actress has demonstrated that she’s as competent as a businesswoman as she is a movie star.

 

The success of Fabletics is the result of Hudson’s devotion to understanding the modern consumer. For one thing, the brand started out following the subscription service model. For a small monthly fee, customers receive a complete workout outfit that is catered to their unique tastes. This eliminates the need for customers to spend hours searching through a lengthy online catalog in order to pick out an item that suits their individual style. In today’s fast-paced society, modern consumers appreciate this convenient approach to shopping for clothes.

 

Hudson has also proven that she knows how to market to the millennial generation. Statistics show that today’s millennial consumers are significantly more likely to purchase from a brand if they see positive reviews. Hudson has found a way to feature the brand’s massive list of positive reviews as a marketing strategy.

 

Perhaps, companies like Yelp and Google are responsible for this shift in how millennials determine whether or not a product is worth their money. For example, studies show that more restaurant diners check online reviews before settling on a place to eat than ever before. This same principle applies to retail. However, few businesses have found a way to use this to their advantage. Hudson, on the other hand, has used Fabletics’ positive reviews to boost revenue and increase traffic. In addition to encouraging customers to leave reviews, she proudly displays positive reviews on the brand’s various social media pages.

 

While fashion experts are declaring that the athleisure trend is over, Fabletics continues to grow in revenue. This is partly because of the value of Fabletics apparel. Items featured on the brand’s website are incredibly affordable while exceptional in quality. However, it can’t be denied that Hudson’s persona helps boost sales. Her social media presence has proven that her likability makes her the perfect face for a retail brand.

 

Hudson’s business partners can’t stop singing her praises. She has been heavily involved in the brand’s daily operations since day one. Hudson herself is credited as the innovator of the brand’s most successful marketing strategies. The actress even spends time overseeing the designing process of the brand’s apparel items, ensuring that every item is both stylish and high in quality. Her own affinity to athletic apparel, as demonstrated on her enormously popular Instagram account, guarantees that the design process is always fresh and exciting for her.

 

Although Hudson considers herself an actress first, her business savvy proves that she’s got quite a few tricks up her sleeve. Fabletics has grown by over 200 percent since its 2013 launch while other athletic apparel brands are losing steam. Clearly, she’s a natural entrepreneur who is transforming the way that we approach online retail.

Fabletics: A New Era Of Online Shopping

Succeeding in the Fashion industry when Amazon holds major shares of e-commerce market are no easy thing, and that’s what Kate Hudson’s Fabletics is doing, raising a business worth US$250 million in a matter of few years. Fabletics uses a mechanism of subscription to sell clothing to their customers. The premise is plain and simple, consumers like brands that seems aspirational and that push an individual a little, mix that with membership and convenience and you have a strong combination. So what is the vision in it? General Manager of Fabletics, Gregg Throgmartin, says it is building a reimagined and modern version of ‘Top brand’ from the day one; “Membership model as defined by Fabletics is what allow its users to offer on-trend fashion and personalized service at half the price of its competitors. It is lots easy to make individuals happy when you know what they want and who they are.”

 

Unlike the counterparts who are “getting fired” by showrooming, where the user browse offline but then purchase items economically elsewhere, Fabletics have reversed a model because of the exclusive way they began. Despite a negative thing, Fabletics have turned web browsing into a positive thing. Fabletics have gone the pop-up store route however their strategy allows them to build relationships, be trusted on and get to know the local market even better with the help of events and different other activities. As an outcome, almost fifty percent of the people who walk through the door are members already, and another major percentage become a member at the store. Fabletics doesn’t care if a customer makes the purchase in store; retail is another element of its service.

 

Fabletics isn’t without the challenges but as a company moves and evolves into all new territories (and with other competitors) the balance of lifestyle, customer experience, and consumer education seems to be paying off. Fabletics can also list among a rising army of nimble, risk-positive and data-aware brands who comprehend “new” consumer. Whether it’s smart distribution, innovative membership programs, and fast purchase options, brands such as Fabletics are not without contestants and challenges from every side.

 

If you aren’t familiar with Fabletics, it is a fitness apparel company maintained by Kate Hudson who operates on a structure of monthly membership. If you join them as a VIP Member, the first outfit is just US$25, and you get discounted prices on a la carte items. When you join Fabletics, you should go for a survey to know about the types of workouts you do and styles of outfits you like (tanks, shorts, capris, etc.). Later on, at the commencement of each month, outfits are picked out for you. Their website is simple, easy to navigate and looks very nice. And it is very easy to place an order even if it is your first time because of their easy to use interface. But when you factor in things such as item availability, shipment times and sizing, ease of use is the one that would come on top.

The Triumph of Fabletics

These days, everybody’s trying to start their own business. But thanks to celebrities and pop culture, the only businesses people want to start are fashion companies, or they want to create the next big trend. In reality, most celebrity-owned businesses only succeed as long as that celebrity stays famous.

That is not the case when it comes to Kate Hudson’s Fabletics. Kate Hudson’s always been known for her brilliant sense of fashion; she’s a fashion icon. But she didn’t just start any kind of fashion brand; she started Fabletics, an activewear fashion brand.

In recent years, more people have become health-conscious. As health becomes part of their everyday life, young people wanted their fashion to suit the new life style. Activewear, or athleisure wear, combines workout clothes with the laid-back feeling of casual wear. People, in particular, millennials, can go straight from the gym to hanging out with friends.

Fabletics found success where many others failed. With Amazon dominating, it’s nearly impossible to succeed in fashion. Thanks to ingenuity, Fabletics bridged the gap between fitness wear and stylish fashion; making itself a huge success in the process. That’s why Fabletics is now a $250 million company.

It wasn’t easy for Fabletics to find success in today’s market. Success in any industry is no longer as easy as it once was. In the past, companies only needed to have good prices and quality products or services. These days, consumers care about more than price and quality. Companies have to go that extra mile for their customers.

In Fabletic’s case, going the extra mile was always part of the plan. That’s why they chose to use a subscription mechanic in the first place. This allowed them to get to know each member on a personal-fashion level. And now that consumer-brand relationship is reflected in Fabletics stores all across the country.

For their physical stores to succeed, Fabletics relies on member-brand relationships. They also use special events to get to know the local markets. That allows each store to stock its inventory with products local members are more likely to buy.

Finding something to buy from Fabletics is one problem no one should have. Fabletics even offers a lifestyle quiz that allows none members to see the outfits that would be recommended to them if they were members.